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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Critical Thinking
Friday
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September 
27
 at 
7:00pm
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Critical Thinking

Critical thinking may be defined as an ability to engage in independent and creative thinking using logic. In essence, critical thinking takes you to the ability to reason analytically. It's all about being a proactive learner and not a passive receiver of knowledge. You see, just like learning new facts, critiquing ideas and analyzing data helps you build your knowledge base. Not only that but it helps you build self-esteem, which is very important when you become an adult and enter the work force.

Think of critical thinking as problem solving. In many instances, when we encounter a problem that we don't know how to solve we begin to make decisions. In many cases these decisions are incorrect and costly. Critical thinking helps us avoid making poor decisions and costly mistakes. This is because problem solving and effective decision making are two distinct concepts. You can learn to think critically, but if you don't know how to apply your critical thinking skills in the workplace then you will be ineffective at making any improvements in your job performance.

There are many ways to approach critical thinking skills and problem solving. I believe that by taking a critical eye towards everything we come into contact with that we will become better critical thinkers. I also believe that we can all benefit from applying critical thinking skills in our every day life. Just being aware that this is possible is a great benefit.

The first step in improving your critical thinking skills is to start using critical thinking skills to problem solve. Make sure that you never walk into a situation without using critical thinking skills. When walking into a room where there is a problem, first ask yourself what the problem is, what the solution would be and what are the consequences of not doing that. This is just a simple example, try it.

Next, when making decisions make sure that you are thinking critically. It sounds simple but you will be surprised by how many people base their decisions on their gut feeling or on what they think others might think. To better help yourself with decision making always think critically and determine for yourself what options are best for the outcome.

Learn to embrace uncertainty. Uncertainty is a good friend when you are problem solving because uncertainty will make you do things that you wouldn't have done otherwise. One of the most common reasons why problem solvers fail is because they are afraid to take risks. They are afraid of making the wrong decision and therefore they will not take calculated risks. You must learn to overcome your hesitation to make a decision and instead embrace uncertainty.

Finally, to improve your critical thinking skills you must constantly practice them. This means doing them at home, at work, even while driving. If you practice them on paper first, try to solve problems using a problem solving method that is developed by a professional. Then, when you feel comfortable start applying those methods in real life situations. Remember to be honest with yourself and tell yourself when you aren't fully confident that you can solve a particular problem.

Keep these critical thinking skills in mind at all times and use them whenever possible. Make sure that you understand that it doesn't matter what someone else thinks of your actions, what really matters is how you feel about it. When you practice critical thinking skills you will find that your confidence will grow and you will become a better problem solver. Just remember that no one was born knowing how to solve problems. It takes time, practice, and experience to develop your critical thinking skills.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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